
Comparison shopping engines (CSE's) give ecommerce merchants the opportunity to attract new customers, increase sales, and go head-to-head against the competition. In this brief guide, we’ll explain what comparison shopping engines are, tell you about some of the best platforms available, and show you how to get your products listed. What are Comparison Shopping Engines? Comparison shopping engines are channels for collecting product information , including pricing, from participating retailers and then display that collective information on a single results page in response to a shopper's search query. In this way, shoppers can compare prices, shipping options , and service from multiple retailers on a single page and choose the merchant that offers the best overall value. For example, let's say I want to buy a Rubik's Cube and want to see what my options are, or maybe find the best price. I can go to Google Shopping (one of the most popular CSE's a...